Do people know your brand?

Have you ever had an amazing idea on creating a product or event that could change lives around the world? I know I have. The reality is you already have a product and it has the potential to change lives.

In order for people to really appreciate this product though and be impacted by it, they have to know about it and they come to know about it by its brand.

Before I tell you about this product let me first tell you about the brand. A brand is a representation of that service, person or product. When you hear a brand name, you automatically assume a certain thing.

When I say Burger King you say Have it your way. (Or heart attack, just kidding)

When I say Nike you say Just do it.

When I say Chic Fila you say Eat more Chicken.

When I say your in good hands you think Allstate.

When I say  Frosted Flakes you say there greeeatt.

When I say Verizon you say Can you hear me now?

In other words a brand is the reputation, and it is important for the success of the person, company or service. With that being said, let me answer the question I asked you at the beginning, you do have a product. That awesome product is you. You were created to do great works for God’s kingdom here on earth.

Everything you do and say is a reflection of your brand. Your name is a brand.

What do people think of when your name comes to mind? What pops in their mind when someone mentions your name?

See, Jesus taught us how to walk and talk in such a way that we may draw others to himself. Jesus has a brand and followers of Jesus should emulate him.

Jesus lived and died and rose again to bring us into a relationship with God the father.  We have been given access to God. Now that we can have a relationship with God, that relationship should bear much fruit throughout our lives in such a way that people who don’t know Jesus can come to know him.

His brand is love. Our brand is love. When people encounter us we can show them genuine love that flows from our relationship with God. By doing this the world will know you are his disciple. In other words the world will know you are branded by the king of kings and the Lord of Lords, Jesus Christ the risen savior.

Showing love is showing respect, giving and simply being kind to people even when we don’t feel like it. Let us be the generation that is known by how we love one another, and how we care. Let our brand expand. Shine your light for Christ. Let Jesus be known by how you act and live. Be the type if I can spot you in the mall, your brand will stand out. That it can be said, that man belongs to Jesus.

So, are you ready to represent? What are something's you can do in your daily life to make the brand of love more visible?

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